Build
You have the roadmap. Now it needs building.
A plan nobody ships is a document. When the MVP is scoped and you don't have a team, mine builds it — to the roadmap we already agreed, at a price agreed before we start.
Before you ask
Yes, I profit if you build with me and I did the roadmap. Here's how I handle that.
I decide what goes on your roadmap. I also make money building it. That is a real conflict and pretending otherwise would insult you.
- My Build Lead quotes the build at a fixed price before the roadmap is final, never after
- The roadmap does not change because my team is available
- The roadmap is yours to take anywhere — Build is an option at the end of it, not a condition of it
- If another shop is the better fit, I will say so and hand it over
What we build
Web and mobile products, shipped to the plan.
Web applications
The product itself — accounts, dashboards, workflows, payments, and the admin tooling you will need on day two but never scope on day one.
Mobile
Apps built once and shipped to both stores, including the parts founders forget: store listings, review submission, and the update path.
Websites
Marketing sites, landing pages and commerce, wired to your analytics and CRM so you can see what the traffic actually did.
The stack is chosen to fit the product and the team who will inherit it — not my preference — and it is named in the scope before you sign anything.
How an engagement runs
No mystery, no change-order games.
Scope and fixed price
We take the roadmap and turn it into a build scope with a number attached. You approve the number before anyone writes code, and the number does not move unless you change the scope in writing.
Build in two to four-week sprints
You see working software at the end of every sprint, not a status report. One demo, one written summary, one decision list. Feedback goes into the next sprint or into release two — and I tell you which, on the call.
Ship and hand over
Launch day includes deployment to your own accounts, a written handover covering how it is built and how to run it, and a live walkthrough with whoever will own it after us.
Support, if you want it
Thirty days of fixes on us after launch. After that, ongoing support is a separate monthly agreement — optional, cancellable, and never a condition of the build.
Fixed fee for defined scope. Hourly when the work is genuinely open-ended — and I will tell you which one you are in.
The record
Products I've shipped, not slides I've presented.
Build is delivered by my team. The judgment behind what gets built is mine, and this is where it comes from.
Four security products at Google
Shipped inside a company where the bar for what counts as done is higher than anywhere else I have worked. Nothing ships because someone senior wanted it.
The product studio at AIG
Built from nothing into the function that drove over $2B in assets and 3 releases a year instead of every 2 years. Studio, process, and the 5 products that came out of it in 2 years.
Customer experience at Hilton
Ran CX across three international markets and lifted customer satisfaction 30% — measured, not claimed, across a business that could not stop booking rooms while we changed it.
What you own
You own all of it.
Founders care about this more than price, and most build shops are vague about it on purpose. So here it is in writing, and it goes in the contract exactly as written.
- The repository and every line of code, transferred at handover
- Accounts, infrastructure, and domains in your name from day one — not moved to you later
- Designs, assets, and documentation, in editable source files
- No lock-in, no licence, nothing you have to keep paying me for
- If you take the build elsewhere halfway through, you leave with what you paid for
Let's Build
Tell me what needs building.
Thirty minutes. If it's a fit, you get a scope and a fixed price. If it isn't, you get an honest answer and a recommendation.